Over the last few years, the use of mobile devices has exploded. With the rise of smartphones, tablets or even smartwatches, more and more people prefer to check their email, browse the internet, and even shop online through their mobile devices. If your business heavily relies on its website, you need to be prepared for the latest trends of mobile internet usage.

Responsive designSource: diegovr7 / Pixabay.com
Image Source: diegovr7 – Pixabay.com / License: CC0 Public Domain

Unfortunately, still some website and business owners have yet to jump on the mobile-friendly band wagon and make their websites responsive. In other words, many of the websites out there are still not responsive and don’t work well on mobile devices like smartphones or tablets.

That’s a big mistake, because those sites are risking lots of potential visitors, customers, and clients that use various devices to surf the internet. In today’s post we will share 5 reasons why making your website responsive should be top priority, so you can avoid making the same mistakes.

  1. Responsive websites support various screen resolutions
  2. Benefits when it comes to online marketing
  3. Future proof website design and layout
  4. Google prefers responsive websites
  5. Better user experience

1. Responsive websites support various screen resolutions

Mobile devicesSource: kaboompics / Pixabay.com
Image Source: kaboompics – Pixabay.com / License: CC0 Public Domain

Usually your visitors will be using various devices with different screen sizes and resolutions to access your website. With a fully responsive layout your website will automatically adapt based on the screen size of the particular device by responsively resizing the text, images, and other elements of your website. That means if visitors with mobile devices access your website, they will see the website content well optimized without having to zoom in and out to view everything.

2. Benefits when it comes to online marketing

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As a savvy business owner, you probably know the importance of reaching out to as many customers or clients as possible. This is especially important for ecommerce website owners, considering more and more people are using their mobile devices for online shopping. With a responsive website, you can reach more people and attract more potential customers. This allows you to evaluate and optimize your online marketing efforts to better serve your customer base.

3. Future proof website design and layout

Website Layout
Image Source: Pexels – Pixabay.com / License: CC0 Public Domain

As mobile devices start to dominate our everyday lives, new screen sizes come into play as well, think of smartwatches or IoT. With a responsive design, you don’t have to worry about your website being able to accommodate the screen sizes of future devices. Responsive layouts usually don’t depend on any particular device, but rather, they adapt to the screen size accordingly.

4. Google prefers responsive websites

Image Source: WDnet – Pixabay.com / License: CC0 Public Domain

The internet search giant Google has made it clear that mobile-friendly websites will have better rankings than those using unresponsive design or separate domains for mobile devices. With a responsive website you only have a single website URL that works well on all devices. This doesn’t only help Google index your website, but also your backlinks will point to a consistent URL. That usually is much better than having a separate URL with a dedicated mobile version of your website.

5. Better user experience

Mobile user experience
Image Source: MariusMB – Pixabay.com – CC0 Public Domain

Finally, with a responsive website you’re giving your visitors a much better user experience. It eliminates the frustration of not being able to see all of the content on mobile devices. Your website will be accessible and work consistently on any kind of device, no matter if desktop computer, tablet or smartphone. In addition, the improved user experience may lead to higher conversion rates and lower bounce rates as well. This can help you increase sales and overall website revenue.

Conclusion: Make your website responsive ASAP!

We hope this article shed enough light on why you should make your website responsive as soon as possible. Is your website mobile-friendly already? Did you notice positive effects after converting your WordPress website to a responsive layout? Share your thoughts in the comments below!

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