Starting a business in any industry has various challenges. That’s why it’s important to know the best industries to start a new business. Considering interviews with industry experts, investors and entrepreneurs can also help in making the right decision. The industries listed below are the most attractive to entrepreneurs and investors in spite of the fact that these fields are still young as compared to…
Storing and accessing data are now easier through cloud storage services. The flexibility of online data storage is the leading key factor that drives companies in all sizes to invest in cloud storage solutions. In fact, more and more small to midsize businesses are now transferring their online files from in-house servers to cloud data storage. It is also one of the reasons why a…
Logo designs are often overlooked by small businesses. It can be easy to gloss over this detail when you start a new business. From your end, you’re busy planning site designs, product development, social media marketing campaigns and more. You’re less aware of the way your business appears from your target customer’s perspective. Your logo (along with your entire branding style as a whole) is…
This time of year in particular, consumers are overwhelmed by people from all walks of life skipping the big chain stores for local shops and retailers. But as it turns out, the buy small movement isn’t just for books, furniture, and assorted knick-knacks. It’s also for WordPress. Except in case of WordPress themes, the big bad chain store in the analogy isn’t Walmart or Amazon…
We still can remember 2015 as if it was yesterday and now another year is already over. What an incredible year 2016 has been, as we’ve seen new records in nearly every way. At the same time 2016 was the year where the market environment for WordPress themes has become more challenging and difficult, but more on that later. We’ll give you a quick recap…
Nowadays, more and more businesses realize that their market and customer base has moved to the internet. As such, it’s important to have a strong online presence to be competitive. Not only will a strong online presence increase your chances of landing new clients, it also helps you establish your brand, authority and credibility. It may put you miles ahead of your competitors who don’t…
Once your website is up and running, it’s essential to monitor its performance so you can properly gauge the effectiveness of your venture. This will allow you to run successful marketing campaigns and convert more visitors into buyers. A website that performs poorly and doesn’t convert hinders your business. Essentially, this means you won’t be able to successfully grab people’s attention. It’s not good if…
When you venture into blogging, choosing your website’s domain name is one of the first imperative steps in getting started. Your domain name will be your identity online – and should reflect what your website is, be it a business website, e-commerce shop or just a personal blog. You have to put a lot of thought and consideration in choosing what the ideal domain name…
As you’re no doubt already aware, inbound marketing is far superior to the old, traditional, outbound modes, such as advertising … right? After all, usually the average cost per lead for outbound marketing exceeds the CPL for inbound marketing. That being the case, then why would anyone ever go to the trouble of running paid ad campaigns online, such as Google AdWords PPC, Facebook ads…
As startup entrepreneur you can often feel like the deck is stacked against you when it comes to the digital world. You don’t have the same budget as your massive competitors, nor do you have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market? The tips below will…
