How To Write A Value Proposition
A well-crafted value proposition highlights the unique value of your brand’s offerings. Here you will get to know how to draw clients in, offering them invaluable service.
8 Booming industries for starting a business today
Starting a business in any industry has various challenges. That’s why it’s important to know the best industries to start a new business. Considering interviews with industry experts, investors and entrepreneurs can also help in making the right decision. The industries listed below are the most attractive to entrepreneurs and investors in spite of the fact that these fields are still young as compared to…
Top Cloud Storage Solutions Recommended for Small Businesses
Storing and accessing data are now easier through cloud storage services. The flexibility of online data storage is the leading key factor that drives companies in all sizes to invest in cloud storage solutions. In fact, more and more small to midsize businesses are now transferring their online files from in-house servers to cloud data storage. It is also one of the reasons why a…
Business Logo Designs: Canva vs Fiverr vs ManyPixels
Logo designs are often overlooked by small businesses. It can be easy to gloss over this detail when you start a new business. From your end, you’re busy planning site designs, product development, social media marketing campaigns and more. You’re less aware of the way your business appears from your target customer’s perspective. Your logo (along with your entire branding style as a whole) is…
Why you might want to reconsider buying WordPress themes from huge marketplace stores
This time of year in particular, consumers are overwhelmed by people from all walks of life skipping the big chain stores for local shops and retailers. But as it turns out, the buy small movement isn’t just for books, furniture, and assorted knick-knacks. It’s also for WordPress. Except in case of WordPress themes, the big bad chain store in the analogy isn’t Walmart or Amazon…
2016 Recap: New record year in a saturated market environment
We still can remember 2015 as if it was yesterday and now another year is already over. What an incredible year 2016 has been, as we’ve seen new records in nearly every way. At the same time 2016 was the year where the market environment for WordPress themes has become more challenging and difficult, but more on that later. We’ll give you a quick recap…
11 Tips to boost your online presence and business
Nowadays, more and more businesses realize that their market and customer base has moved to the internet. As such, it’s important to have a strong online presence to be competitive. Not only will a strong online presence increase your chances of landing new clients, it also helps you establish your brand, authority and credibility. It may put you miles ahead of your competitors who don’t…
How to measure and track user engagement on your website
Once your website is up and running, it’s essential to monitor its performance so you can properly gauge the effectiveness of your venture. This will allow you to run successful marketing campaigns and convert more visitors into buyers. A website that performs poorly and doesn’t convert hinders your business. Essentially, this means you won’t be able to successfully grab people’s attention. It’s not good if…
How to choose the right domain name for your website
When you venture into blogging, choosing your website’s domain name is one of the first imperative steps in getting started. Your domain name will be your identity online – and should reflect what your website is, be it a business website, e-commerce shop or just a personal blog. You have to put a lot of thought and consideration in choosing what the ideal domain name…
7 Ways to improve the performance of your next paid ad campaign
As you’re no doubt already aware, inbound marketing is far superior to the old, traditional, outbound modes, such as advertising … right? After all, usually the average cost per lead for outbound marketing exceeds the CPL for inbound marketing. That being the case, then why would anyone ever go to the trouble of running paid ad campaigns online, such as Google AdWords PPC, Facebook ads…
