How to get started with video marketing to promote your brand

Thinking about video marketing this year? That’s a smart decision. After all, three-fourths of online video viewers interact with at least one video ad each month. Even more — around 80% of users — say they can remember a specific video ad they’ve seen in the last 30 days. Video has become a very important medium for successful online marketing campaigns. Video marketing statistics show…

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How to monetize your WordPress website with sponsored posts

It’s increasingly challenging to monetize your WordPress website or blog these days. For example, ads are packing far less punch than they used to, thanks to banner blindness. Many users won’t see any element that looks like an ad, even if it isn’t one. And that’s to say nothing of the growing popularity of ad blocking plugins. Our reading recommendation: WordPress Maintenance: Keeping Your Website…

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Why you need to invest more time on your site than on social media

Here’s a not-so-radical proposition: You should spend more time on your own website than on social media, if you want to market your brand effectively. There are four primary reasons why that proposition is true, and they’re listed below, but they generally boil down to one truth: What you pay attention to is what grows stronger. If your goal is to generate and capture more…

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5 About page mistakes that you should avoid

Did you know that the About us page is one of the most visited pages on your website? It serves as the hub of your website and it’s where your visitors and potential clients come to learn a little bit about you and what your business has to offer. Needless to say, your about page should build trust and reassure those interested in working with…

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Why website sliders aren’t as great as most people think

They’re so popular… but they have a bad reputation among developers. They’re sliders – sometimes referred to as carousels – and while they might seem like a cool way to emphasize and highlight content on your homepage or landing page, you should definitely rethink that assessment. Why? Because sliders simply aren’t as great as most people think they are. One could even say sliders are…

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Quora: Your secret weapon for blogging success

With over 100 million monthly unique visitors, Quora can no longer be ignored as a potential traffic source for your blog. But in truth, Quora can do so much more. It’s not just a website where you can get answers to questions. It’s a multipurpose platform where you can form relationships with influencers in your niche, plan and research blog content, and stay up to…

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How to use hashtags on social media to expand your reach

Hashtags look so simple, don’t they? But what does hashtag mean? They’re just words, sometimes a short phrase or an acronym, following the hashtag symbol, what used to be called a pound sign or number sign. For just a few hashtag examples from our own @MHThemes Twitter feed: #Blogging #ContentMarketing #Webdesign #SEO But rather than simply throwing a bunch of random words up in your…

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3 More simple & creative ways to repurpose your content

Repurposing is a super-efficient way to squeeze every last drop of useful life out of your content. When it’s done right, repurposing can turbocharge your results and significantly increase your return on the investment of time and effort you made in that content. In this article, we’re going to share just how to do that, starting with three strategic tips, and then exploring three specific…

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Understanding the basics of keyword research for beginners

SEO has changed dramatically in the last several years. Now, instead of cramming in keywords and using meta tags, we’re more concerned with search intent and user experience. But one thing hasn’t changed, and that’s the importance of keyword research. Fortunately, good keyword research is not a terribly difficult skill to learn. This article will help you grasp the basics and implement keyword research easily…

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