The new year is already well underway, but is your content marketing plan keeping up? Nothing stays always the same — especially not on the web — so it’s imperative that you keep up with the evolving trends. It’s less than a month into 2017, but we can already see the broad strokes of how this year’s trends will take shape for content marketers. Let’s…
Once your website is up and running, it’s essential to monitor its performance so you can properly gauge the effectiveness of your venture. This will allow you to run successful marketing campaigns and convert more visitors into buyers. A website that performs poorly and doesn’t convert hinders your business. Essentially, this means you won’t be able to successfully grab people’s attention. It’s not good if…
There is no doubt that you’ll have encountered the Jetpack plugin before whilst administering your WordPress website. Initially only being made available to WordPress.com users, Jetpack has been unleashed for all to use. Developed by the Automattic, Jetpack is currently installed on over 1-million active installations around the globe. This staggering achievement makes Jetpack a quite trusted and feature-rich plugin. However, it’s far from perfect,…
A picture is worth a thousand words. That is why it’s great to share your most beautiful photos from your last long distance travel, your most impressing wild life photography or your latest design project or art drawing. Photography and portfolio websites are amongst other websites the most creative, inspiring and profound ones where creative people like artists, photographers or freelancers can share their latest…
Millions of people worldwide play online and video games and the figures are invariably increasing. In general, gaming has become a great hobby for some, an addiction for others and an escape route from stress for the rest. With the vast growth prospects of gaming and the increase of the gamers community, WordPress gaming websites, gaming review sites or online magazines will keep growing. There…
Classifieds advertisement and listings websites can easily be created using the power of WordPress and a suitable directory WordPress theme. Classifieds advertising is a multi-billion dollar industry worldwide. Largely with thanks to online classifieds advertising, the industry is continuing to create consistent growth. Choosing the right WordPress theme for your directory is an all-important decision to make, and it should never be taken lightly. Harnessing…
Education is a powerful and valuable good, that provides great knowledge resources, qualifying people all over the world. Education has become a large industry over the past years, and thanks to the progress in technology with its almost endless possibilities, the nature and scope of education has also undergone a significant change. Today education is no longer traditional, but instead – from individuals to organizations…
As you’re no doubt already aware, inbound marketing is far superior to the old, traditional, outbound modes, such as advertising … right? After all, usually the average cost per lead for outbound marketing exceeds the CPL for inbound marketing. That being the case, then why would anyone ever go to the trouble of running paid ad campaigns online, such as Google AdWords PPC, Facebook ads…
When you venture into blogging, choosing your website’s domain name is one of the first imperative steps in getting started. Your domain name will be your identity online – and should reflect what your website is, be it a business website, e-commerce shop or just a personal blog. You have to put a lot of thought and consideration in choosing what the ideal domain name…
Whether your Facebook ad is designed to build your email list, drive traffic to a particularly high-converting piece of content, or make a sale outright, it needs to do one thing spectacularly well: Drive the right kinds of traffic to whatever page you specify. It’s important to focus on the underlying goals and overall strategy behind any ad campaign online. Where are you sending prospects?…
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