Here’s a not-so-radical proposition: You should spend more time on your own website than on social media, if you want to market your brand effectively. There are four primary reasons why that proposition is true, and they’re listed below, but they generally boil down to one truth: What you pay attention to is what grows stronger. If your goal is to generate and capture more…
All-in-one platforms are all the rage today. They give virtually anyone the power to build their own website without having to worry about which host to choose, which theme / template to use, which third-party applications to implement and more. We’ve seen variations of this in the WordPress community, particular with SaaS companies. Two of the biggest examples are WPMU DEV and Elegant Themes. Both…
Running a news site, a magazine site or a content-heavy blog isn’t easy, and it’s made even more difficult when you consider how unlikely it is for readers to pay to read the content on your site. There are ways to encourage them to do so, but it can be much more efficient to simply display an ad for them to view to ensure your…
You’ve undoubtedly heard of writer’s block. Certainly Google thinks the definition is fairly straightforward. Blogger’s block is the particularly insidious form of writer’s block that impacts bloggers. It’s not just plain old, everyday, vanilla writer’s block, just in WordPress. That’s because the nature of professional blogging itself is different. The frequency of publication plus the specialized nature of content marketing creates a unique set of…
Thinking about video marketing this year? That’s a smart decision. After all, three-fourths of online video viewers interact with at least one video ad each month. Even more — around 80% of users — say they can remember a specific video ad they’ve seen in the last 30 days. Video has become a very important medium for successful online marketing campaigns. Video marketing statistics show…
Have you ever thought about designing a logo? Before getting into the specifics of choosing a logo design for your business, which amongst others will be used for your business website or corporate blog, it’s important to mention that there is no right or wrong logo design. When it comes to company logos, you’re either instantly recognizable even by a toddler or you accept the…
It’s increasingly challenging to monetize your WordPress website or blog these days. For example, ads are packing far less punch than they used to, thanks to banner blindness. Many users won’t see any element that looks like an ad, even if it isn’t one. And that’s to say nothing of the growing popularity of ad blocking plugins. Our reading recommendation: WordPress Maintenance: Keeping Your Website…
You would be forgiven if you had forgotten that RSS ever existed. The small orange button that became so familiar to website visitors in the early 2000’s was as dominant as a Twitter button on any of today’s websites. RSS is the abbreviation for Rich Site Summary, and was later often referred to as Really Simple Syndication. RSS was responsible for bringing digital content to…
As WordPress has the ability to be used as a fully fledged Content Management System (CMS), rebranding the administration dashboard has been a relatively difficult task to tackle. Fortunately, there have been leaps and strides made by a variety of 3rd party plugins in recent years that enables you to completely rebrand a range of WordPress elements with comparative ease. This is great news for…
Once you conquer the initial WordPress learning curve – how to login to the dashboard and navigate around it a little bit – it soon becomes apparent that the WordPress backend is packed with a lot of options and menus. And at some point thereafter, especially if working with guest authors, many WordPress users confront a sticky question: What do you do when you need…
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