Why website sliders aren’t as great as most people think

They’re so popular… but they have a bad reputation among developers. They’re sliders – sometimes referred to as carousels – and while they might seem like a cool way to emphasize and highlight content on your homepage or landing page, you should definitely rethink that assessment. Why? Because sliders simply aren’t as great as most people think they are. One could even say sliders are…

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Why you need to invest more time on your site than on social media

Here’s a not-so-radical proposition: You should spend more time on your own website than on social media, if you want to market your brand effectively. There are four primary reasons why that proposition is true, and they’re listed below, but they generally boil down to one truth: What you pay attention to is what grows stronger. If your goal is to generate and capture more…

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10Web Review: All-in-one WordPress solution

All-in-one platforms are all the rage today. They give virtually anyone the power to build their own website without having to worry about which host to choose, which theme / template to use, which third-party applications to implement and more. We’ve seen variations of this in the WordPress community, particular with SaaS companies. Two of the biggest examples are WPMU DEV and Elegant Themes. Both…

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How to stop writer’s block for good before it kills your WordPress blog

You’ve undoubtedly heard of writer’s block. Certainly Google thinks the definition is fairly straightforward. Blogger’s block is the particularly insidious form of writer’s block that impacts bloggers. It’s not just plain old, everyday, vanilla writer’s block, just in WordPress. That’s because the nature of professional blogging itself is different. The frequency of publication plus the specialized nature of content marketing creates a unique set of…

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How to get started with video marketing to promote your brand

Thinking about video marketing this year? That’s a smart decision. After all, three-fourths of online video viewers interact with at least one video ad each month. Even more — around 80% of users — say they can remember a specific video ad they’ve seen in the last 30 days. Video has become a very important medium for successful online marketing campaigns. Video marketing statistics show…

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How to monetize your WordPress website with sponsored posts

It’s increasingly challenging to monetize your WordPress website or blog these days. For example, ads are packing far less punch than they used to, thanks to banner blindness. Many users won’t see any element that looks like an ad, even if it isn’t one. And that’s to say nothing of the growing popularity of ad blocking plugins. Our reading recommendation: WordPress Maintenance: Keeping Your Website…

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Is RSS dead? The uses and benefits of RSS feeds for websites today and beyond

You would be forgiven if you had forgotten that RSS ever existed. The small orange button that became so familiar to website visitors in the early 2000’s was as dominant as a Twitter button on any of today’s websites. RSS is the abbreviation for Rich Site Summary, and was later often referred to as Really Simple Syndication. RSS was responsible for bringing digital content to…

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How to 100% white label WordPress websites without coding

As WordPress has the ability to be used as a fully fledged Content Management System (CMS), rebranding the administration dashboard has been a relatively difficult task to tackle. Fortunately, there have been leaps and strides made by a variety of 3rd party plugins in recent years that enables you to completely rebrand a range of WordPress elements with comparative ease. This is great news for…

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