How to give users temporary access to your WordPress website

Once you conquer the initial WordPress learning curve – how to login to the dashboard and navigate around it a little bit – it soon becomes apparent that the WordPress backend is packed with a lot of options and menus. And at some point thereafter, especially if working with guest authors, many WordPress users confront a sticky question: What do you do when you need…

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How to 100% white label WordPress websites without coding

As WordPress has the ability to be used as a fully fledged Content Management System (CMS), rebranding the administration dashboard has been a relatively difficult task to tackle. Fortunately, there have been leaps and strides made by a variety of 3rd party plugins in recent years that enables you to completely rebrand a range of WordPress elements with comparative ease. This is great news for…

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How to get started with video marketing to promote your brand

Thinking about video marketing this year? That’s a smart decision. After all, three-fourths of online video viewers interact with at least one video ad each month. Even more — around 80% of users — say they can remember a specific video ad they’ve seen in the last 30 days. Video has become a very important medium for successful online marketing campaigns. Video marketing statistics show…

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How to monetize your WordPress website with sponsored posts

It’s increasingly challenging to monetize your WordPress website or blog these days. For example, ads are packing far less punch than they used to, thanks to banner blindness. Many users won’t see any element that looks like an ad, even if it isn’t one. And that’s to say nothing of the growing popularity of ad blocking plugins. One solution that’s worth looking into: sponsored posts.…

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How to stop writer’s block for good before it kills your WordPress blog

You’ve undoubtedly heard of writer’s block. Certainly Google thinks the definition is fairly straightforward. Blogger’s block is the particularly insidious form of writer’s block that impacts bloggers. It’s not just plain old, everyday, vanilla writer’s block, just in WordPress. That’s because the nature of professional blogging itself is different. The frequency of publication plus the specialized nature of content marketing creates a unique set of…

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Why you need to invest more time on your site than on social media

Here’s a not-so-radical proposition: You should spend more time on your own website than on social media, if you want to market your brand effectively. There are four primary reasons why that proposition is true, and they’re listed below, but they generally boil down to one truth: What you pay attention to is what grows stronger. If your goal is to generate and capture more…

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5 About page mistakes that you should avoid

Did you know that the About us page is one of the most visited pages on your website? It serves as the hub of your website and it’s where your visitors and potential clients come to learn a little bit about you and what your business has to offer. Needless to say, your about page should build trust and reassure those interested in working with…

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Why website sliders aren’t as great as most people think

They’re so popular… but they have a bad reputation among developers. They’re sliders – sometimes referred to as carousels – and while they might seem like a cool way to emphasize and highlight content on your homepage or landing page, you should definitely rethink that assessment. Why? Because sliders simply aren’t as great as most people think they are. One could even say sliders are…

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