The death of popup ads: Google’s new policy will penalize websites with intrusive popups

Have you ever found a website through a Google search on your phone, and the entire page was covered with popup ads that wouldn’t budge unless you entered your email or took some desired action? Or maybe you’ve been startled by a popup that appeared as soon as you scrolled on a web page. Either way, admit it – they can be annoying. Especially on…

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How to earn money by placing ads on your WordPress website

There are numerous ways to earn money online with your WordPress website. Placing ads on your website is one possible way and can be rewarding – given that you have enough traffic and produce content of good quality. Content that is helping people to solve problems, content that shares invaluable insights you won’t find elsewhere. Let’s take a look at several ways of promotion and…

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Choosing the best types of advertisements for WordPress

Generating an online revenue stream can be paramount to the success of your WordPress website. Despite the recent rise in popularity of a great variety of ad blocking software and services, website advertisements are still the best method for you to deploy if you are to at least cover operating costs. There are a wide-range of different types of advertisements for your WordPress website to…

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7 Ways to improve the performance of your next paid ad campaign

As you’re no doubt already aware, inbound marketing is far superior to the old, traditional, outbound modes, such as advertising … right? After all, usually the average cost per lead for outbound marketing exceeds the CPL for inbound marketing. That being the case, then why would anyone ever go to the trouble of running paid ad campaigns online, such as Google AdWords PPC, Facebook ads…

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10 Ways to instantly increase your website traffic

As startup entrepreneur you can often feel like the deck is stacked against you when it comes to the digital world. You don’t have the same budget as your massive competitors, nor do you have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market? The tips below will…

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How to use PPC campaigns to drive targeted traffic to WordPress sites

Often people tend to steer clear of paid ads at first. It costs money and there are so many experts singing the praises of outbound marketing channels that it starts to feel weird thinking about spending money to drive traffic to your site. So why consider paid ads on networks such as Google, Facebook, or Bing? One word: targeting. You’re putting carefully crafted, creative, eye-catching…

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9 Creative Facebook ad strategies that increase targeted traffic

Whether your Facebook ad is designed to build your email list, drive traffic to a particularly high-converting piece of content, or make a sale outright, it needs to do one thing spectacularly well: Drive the right kinds of traffic to whatever page you specify. It’s important to focus on the underlying goals and overall strategy behind any ad campaign online. Where are you sending prospects?…

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How to deal with ad blockers on your WordPress website

Generating an online revenue source from placing advertisements on your WordPress website can be challenging enough. This task is increasingly made more difficult due to the rapid increase in popularity of Ad Blockers. Ad blockers have been single-handedly changing how the landscape of the internet looks. This is set to continue despite the best efforts of a variety of global online industries to bring its…

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Get your ad revenue back with the AdBack plugin for WordPress

Here’s the least-controversial statement ever: People uniformly claim to hate online ads. However, that doesn’t exactly square with the fact that even readily despised pop-up ads are effective. People say they hate them, but enough people click on them and convert to make them a viable revenue-enhancing strategy for online publishers trying to monetize their websites. Still, 73% of digital users profess to hate pop-up…

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How to respect the privacy of your visitors when placing ads on your WordPress website

From Google AdSense to Propeller Ads; PopAds to Amazon Associates, ad networks and even affiliate marketing programs are meant to make money for businesses and the publishers that share the ads. For example, a technology blog or online magazine would publish articles about the newest tech trends and computers to hit the market. That’s all fine and dandy, but writing an article doesn’t make any…

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