Often people tend to steer clear of paid ads at first. It costs money and there are so many experts singing the praises of outbound marketing channels that it starts to feel weird thinking about spending money to drive traffic to your site. So why consider paid ads on networks such as Google, Facebook, or Bing? One word: targeting. You’re putting carefully crafted, creative, eye-catching…
As startup entrepreneur you can often feel like the deck is stacked against you when it comes to the digital world. You don’t have the same budget as your massive competitors, nor do you have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market? The tips below will…
According to Buzzsumo, 75% of articles and blog posts get fewer than 40 shares on social media networks like Facebook and Twitter; half of all content gets 8 or fewer shares. But some types of blog posts will get you more attention and a bigger audience than others, all things being roughly equal. Let’s take a closer look at five specific types of blog posts…
So much has changed in search engine optimization over the years. Yet the meta description tag is still important, especially for organic search traffic. Even though the meta description may no longer be a direct factor in search ranking, it’s a mistake to ignore that field in your SEO plugin settings. In this article, we’ll explain why meta descriptions are of great importance. We’ll also…
Generating an online revenue source from placing advertisements on your WordPress website can be challenging enough. This task is increasingly made more difficult due to the rapid increase in popularity of Ad Blockers. Ad blockers have been single-handedly changing how the landscape of the internet looks. This is set to continue despite the best efforts of a variety of global online industries to bring its…
SEO has changed dramatically in the last several years. Now, instead of cramming in keywords and using meta tags, we’re more concerned with search intent and user experience. But one thing hasn’t changed, and that’s the importance of keyword research. Fortunately, good keyword research is not a terribly difficult skill to learn. This article will help you grasp the basics and implement keyword research easily…
Want to save time and money, and meet your number one challenge in creating new content for your site at the same time? The answer is pretty simple. In fact, one word will suffice: Repurpose. In this article, we’ll tell you why repurposing content is worth your while, and how to get it done. Why repurpose your content? Repurposing your content saves time and money,…
Repurposing is a super-efficient way to squeeze every last drop of useful life out of your content. When it’s done right, repurposing can turbocharge your results and significantly increase your return on the investment of time and effort you made in that content. In this article, we’re going to share just how to do that, starting with three strategic tips, and then exploring three specific…
Hashtags look so simple, don’t they? But what does hashtag mean? They’re just words, sometimes a short phrase or an acronym, following the hashtag symbol, what used to be called a pound sign or number sign. For just a few hashtag examples from our own @MHThemes Twitter feed: #Blogging #ContentMarketing #Webdesign #SEO But rather than simply throwing a bunch of random words up in your…
With over 100 million monthly unique visitors, Quora can no longer be ignored as a potential traffic source for your blog. But in truth, Quora can do so much more. It’s not just a website where you can get answers to questions. It’s a multipurpose platform where you can form relationships with influencers in your niche, plan and research blog content, and stay up to…
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