How to measure and track user engagement on your website

Once your website is up and running, it’s essential to monitor its performance so you can properly gauge the effectiveness of your venture. This will allow you to run successful marketing campaigns and convert more visitors into buyers. A website that performs poorly and doesn’t convert hinders your business. Essentially, this means you won’t be able to successfully grab people’s attention. It’s not good if…

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Design principles: The importance of white space in web design

Whitespace is one of the most controversial terms when it comes to design. In fact, if you ever wondered how to improve your website’s design, you’ve probably stumbled across the advice to add more white space to your website. So, what’s white space? Is it really important for your design? In this article, we will answers those questions and provide some more information. White space…

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Key points to remember before buying WordPress themes

One of the most important decisions when it comes to your new WordPress website is choosing the right WordPress theme. As a new website owner, it’s perfectly natural to get excited over all the choices, just as it is easy to get overwhelmed by all of them. There are numerous free and paid themes for WordPress, and each of these WordPress themes looks better than…

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A glance at the upcoming web design trends in 2017

2016 is almost over. A lot of things happened, changed, and improved. A lot of bad things also happened. But when it comes to web design, new trends started to emerge. Now is the perfect time to take a look at what the next year could bring and get your design skills ready for 2017. Simple & minimalist website design The likely end of flat…

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Key factors that make your WordPress website stand apart

Have you ever asked yourself what the reason might be that keeps you staying on a certain website? Why are there some websites you leave immediately without batting an eye and others you are stuck on for some reason? And how did you find the website in the first place? While creating or developing a site there are numerous things to take into account to…

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Design principles: Things to consider in flat web design

The trend of flat web design has emerged in the last few years. In no time, this combination of exotic typography and bright colors with unique flat interfaces has exploded in popularity. As a brilliant design concept, flat web design puts its focus on the content, emphasizing usability. It leverages user-friendly features like open space, bright colors, clean interface and 2D illustrations. The credit behind…

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How to hire a good and capable web development team

Whether you’re a small business owner or a large corporation, there is no doubt that your website is one of your biggest assets. An attractive and appealing website that also provides all the necessary functionality can have a huge impact on the success of your business in the long run. As such, it’s best to hire a web development team that will bring your vision…

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Implementing additional fonts for your WordPress website

Improving the typography of your WordPress website by implementing a new selection of custom fonts is a great way to not only improve the readability of your content, but also create visually appealing elements with comparative ease. The impact of typography on your website visitors is something that should be very high on your priority list and it is a simple way to make your…

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How to install WordPress on your local environment (XAMPP / MAMP)

A Local Environment, also known as a Localhost, is basically an offline web server that you run from your own computer. As it is using files stored on your hard drive, websites as well as all other scripts and software will run much faster than if it were online. This makes it easy to develop websites or software locally and is an essential part of…

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How to create a clickable background image in WordPress

You may have seen advertisements that cover a website’s entire background. These clickable background images are called Takeover Ads as they can literally takeover the entire appearance of a website for maximum exposure. Implementing clickable background advertisements into WordPress themes is a straight-forward process and can be accomplished in no time at all, using just a standard child theme with some simple HTML/CSS modifications. Before…

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