Finding WordPress themes for writers can be difficult. WordPress is a blogging tool and content management system, so all themes (for the most part) are optimized or at least suitable for blogging. However, not all WordPress themes are optimized for writers. That’s because not all writers are bloggers. But what’s the difference between bloggers and writers? Bloggers are content creators who tend to delve into…
Searching for the best mobile friendly WordPress themes can be a difficult task to accomplish given the fact that all WordPress themes should be mobile friendly and responsive in 2017. There is a spectrum, however, which means some themes are more optimized for mobile devices than others. What are the most important features of these themes, and why is using them important? Let’s talk about…
Reverse image search is a bit of an underground search tactic that’s incredibly useful, even if you clicked on this article wondering what other uses it could possibly have outside of hunting down websites that have copied your work. We’re going to answer that in this article by providing numerous use cases where reverse image search can be incredibly useful. First, let’s talk about the…
Did you know that the About us page is one of the most visited pages on your website? It serves as the hub of your website and it’s where your visitors and potential clients come to learn a little bit about you and what your business has to offer. Needless to say, your about page should build trust and reassure those interested in working with…
They’re so popular… but they have a bad reputation among developers. They’re sliders – sometimes referred to as carousels – and while they might seem like a cool way to emphasize and highlight content on your homepage or landing page, you should definitely rethink that assessment. Why? Because sliders simply aren’t as great as most people think they are. One could even say sliders are…
Here’s a not-so-radical proposition: You should spend more time on your own website than on social media, if you want to market your brand effectively. There are four primary reasons why that proposition is true, and they’re listed below, but they generally boil down to one truth: What you pay attention to is what grows stronger. If your goal is to generate and capture more…
All-in-one platforms are all the rage today. They give virtually anyone the power to build their own website without having to worry about which host to choose, which theme / template to use, which third-party applications to implement and more. We’ve seen variations of this in the WordPress community, particular with SaaS companies. Two of the biggest examples are WPMU DEV and Elegant Themes. Both…
Running a news site, a magazine site or a content-heavy blog isn’t easy, and it’s made even more difficult when you consider how unlikely it is for readers to pay to read the content on your site. There are ways to encourage them to do so, but it can be much more efficient to simply display an ad for them to view to ensure your…
You’ve undoubtedly heard of writer’s block. Certainly Google thinks the definition is fairly straightforward. Blogger’s block is the particularly insidious form of writer’s block that impacts bloggers. It’s not just plain old, everyday, vanilla writer’s block, just in WordPress. That’s because the nature of professional blogging itself is different. The frequency of publication plus the specialized nature of content marketing creates a unique set of…
Thinking about video marketing this year? That’s a smart decision. After all, three-fourths of online video viewers interact with at least one video ad each month. Even more — around 80% of users — say they can remember a specific video ad they’ve seen in the last 30 days. Video has become a very important medium for successful online marketing campaigns. Video marketing statistics show…
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