Your logo will be the face of your brand. If you are looking for a strong brand identity, you should be very careful about how you decide to make your logo. It’s a really simple process, however, when you start getting close to it, you notice that it involves so much more than it seems. You have to pick an idea which represents your brand, color, font, etc.
There has to be an understanding that the colors you are going to use are very significant. Colors carry emotional and psychological meaning, having this knowledge will help you determine what is best for your logo. Professionals in this area study this for a reason! This shows how important it is that your logo represents your brand correctly.
However, whenever you start digging into the logo design world this question will rise: Should I do it myself? Or should I hire a graphic designer? As the old saying goes, the first impression is always the last. So let’s try to understand what are the pros and cons of using either of these options.
Pros and Cons of Using Logo Generators
Pros of Logo Generators
Easy to use
Logo maker tools are usually easy to use, with logo creation processes that are seamless. You don’t need to spend your time trying to get familiar with the tool to get a professional logo design. Let’s take for example Logo Bot, you are asked questions related to your company, color and icon preferences, and once you’re done the Bot already starts recommending you some designs according to your brand!
Quick to work with
Getting a logo done by a designer can be a lengthy process, which can take a lot of time, if you decide this is not for you then you should try a logo maker. In most tools, you have thousands of assets with different combinations you can pick from, you will be able to customize and craft a professional logo way quicker than you thought!
When you are using logo making tools you get to customize every single aspect of it! You will be able to pick from thousands of available options, you are the one who picks what is necessary for your brand. Don’t worry if you feel like you lack professional knowledge, most of these tools will help you with inbuilt color palettes which will make your logo pop instantly!
Hiring a designer can get quite expensive, plus there are still other expenses on your way and it’s completely understandable. Logo design tools are way cheaper than a designer. If you are on a tight budget, that won’t prevent you from having a professional logo design, you can go and try an online logo maker!
Some times, when you are working with a designer, you can face some communication issues and there’s this back-and-forth of messages trying to understand what you really want. In the case of using online logo makers it’s way easier since you are the one who is trying everything. It’s always a matter of trying things and seeing it for yourself.
Cons of Logo Generators
Not very professional
Some of these tools, mostly free ones, end up creating logos that lack a professional finish and don’t reflect anything about your brand. Never forget that it’s also in your hands to pick what looks the best, so if at any given point you feel like your logo lacks something maybe it’s time to try something else!
Lack of originality
These tools offer you a vast amount of options to pick from however, it still has its limitations which is a disadvantage. When you are working with a designer you can think and more than likely the designer will make it happen.
Can be copied
Don’t forget that these tools are for public use! This means that just because you spent 2 hours customizing your logo that doesn’t mean someone else can’t do just the same and create something very similar. This can harm your business, when possible we would advise you to check within the copyright laws of your country.
You don’t have someone experienced to guide you through
This can be a big factor, usually you want a second opinion or one that comes from someone with knowledge in this area. When you are alone during this process it gets hard since you don’t have the same experience as someone working in this field.
As said before, a lot of options are possible when using these tools but there’s always a limit. You will most likely understand that these tools can do simple things, this doesn’t mean that they don't look professional, this means that you have to think within the range of possibilities you have available to you.
Pros and Cons of Using a Designer
Pros of Designers
When you hire a professional logo designer the sky's the limit! They have extensive experience doing this, and they will be able to help you no other will. Professional designers will be able to provide you with original designs which will make your logo design unique.
You don’t have to bother doing the work
This is very important, especially if you don’t feel comfortable designing or don’t have any previous experience. They will be taking the work out of your hands. Instead of spending time designing your logo, you can concentrate on other aspects of this process.
You get a professional opinion on your design
Graphic designers understand the elements of design more than you do because they spend years learning and perfecting design culture. Make sure you understand why your logo is designed the way it is.
Cons of Designers
Hiring one logo designer can be a huge cost, it’s understandable, these are people who specialize in this. Some designers charge less than average, however, be sure to check their past work. You might not feel comfortable working with someone who has no past experience in your industry.
Finding a talented and experienced designer can be a tricky task, but getting quality logo design is really a gamble. When you start searching for designers, it’s easy to end up with someone who requires thousands of dollars.
You are not in full control
If you make changes in the future you will need to contact your designer. This can be a process in which you feel like you have to rely on another person to get what you want. Even during the process you might realize that the designer you hired is doing something else than the one you asked for. This is a fact, you won’t be in full control of the end result. We advise you to find someone who you feel is reliable and trustworthy!
Both parties have pros and cons but this is just like everything else. You have to understand what you need. If you feel like using an online logo maker is a good option, then you should go for it. If you have a bigger budget and are looking for something unique, then we would suggest you to get a logo designer instead.
Another alternative that we do not want to leave unmentioned: Instead of looking for a specific designer, we can also recommend the service manypixels. With this service you have a whole team of graphic designers at your disposal for a monthly fixed price.