As startup entrepreneur you can often feel like the deck is stacked against you when it comes to the digital world. You don’t have the same budget as your massive competitors, nor do you have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market? The tips below will…
Whether your Facebook ad is designed to build your email list, drive traffic to a particularly high-converting piece of content, or make a sale outright, it needs to do one thing spectacularly well: Drive the right kinds of traffic to whatever page you specify. It’s important to focus on the underlying goals and overall strategy behind any ad campaign online. Where are you sending prospects?…
For those of you who don’t know, WordPress.com is a WordPress hosting company operated by Automattic, the company of WordPress co-founder Matt Mullenweg. WordPress.com is the entry level for many users who start building their websites with WordPress, as it doesn’t involve hosting your own website. In the past our flagship theme, MH Magazine, was available on WordPress.com as well, but we decided to stop…
WordPress came a long way from its humble beginnings as a simple blogging platform. Nowadays, it powers more than 27% of all websites, including some of the most popular brands and websites like PlayStation, TechCrunch, BBC, NY Times, Bloomberg, Forbes and many more. In the early days of WordPress, it was hard to imagine WordPress being used for anything else other than a simple blog.…
Have you ever thought about designing a logo? Before getting into the specifics of choosing a logo design for your business, which amongst others will be used for your business website or corporate blog, it’s important to mention that there is no right or wrong logo design. When it comes to company logos, you’re either instantly recognizable even by a toddler or you accept the…
It’s increasingly challenging to monetize your WordPress website or blog these days. For example, ads are packing far less punch than they used to, thanks to banner blindness. Many users won’t see any element that looks like an ad, even if it isn’t one. And that’s to say nothing of the growing popularity of ad blocking plugins. Our reading recommendation: WordPress Maintenance: Keeping Your Website…
As WordPress has the ability to be used as a fully fledged Content Management System (CMS), rebranding the administration dashboard has been a relatively difficult task to tackle. Fortunately, there have been leaps and strides made by a variety of 3rd party plugins in recent years that enables you to completely rebrand a range of WordPress elements with comparative ease. This is great news for…
If you’re doing business, you’ll quickly run into contracts. Written contracts just make good business sense, whether you’re providing services to clients or selling products to customers. Consultants, freelancers, web developers – all kinds of businesses benefit from written agreements and provide some certainty for both partners. Some of those benefits include a reduced risk of disputes, a better outcome and lower costs when disputes…
Why use WordPress for your website? WordPress is a popular content management system recommended by some of the biggest names in the blogging industry. Whether you’re a beginner or an advanced user, WordPress allows you to create either a simple weblog (blog) or you can use WordPress as a comprehensive CMS for advanced high-volume websites and all kinds of purposes with comparative ease. If you’ve…
Learning how to create a landing page is something every internet marketer needs to do, especially if they want to receive optimum conversions. You can’t just slap a product on a page with a Buy button and expect people to purchase. Things can also get out of hand if you try to wing the process of creating a landing page. This is why you need…
