Did you know that the About us page is one of the most visited pages on your website? It serves as the hub of your website and it’s where your visitors and potential clients come to learn a little bit about you and what your business has to offer. Needless to say, your about page should build trust and reassure those interested in working with…
They’re so popular… but they have a bad reputation among developers. They’re sliders – sometimes referred to as carousels – and while they might seem like a cool way to emphasize and highlight content on your homepage or landing page, you should definitely rethink that assessment. Why? Because sliders simply aren’t as great as most people think they are. One could even say sliders are…
Here’s a not-so-radical proposition: You should spend more time on your own website than on social media, if you want to market your brand effectively. There are four primary reasons why that proposition is true, and they’re listed below, but they generally boil down to one truth: What you pay attention to is what grows stronger. If your goal is to generate and capture more…
It’s increasingly challenging to monetize your WordPress website or blog these days. For example, ads are packing far less punch than they used to, thanks to banner blindness. Many users won’t see any element that looks like an ad, even if it isn’t one. And that’s to say nothing of the growing popularity of ad blocking plugins. Our reading recommendation: WordPress Maintenance: Keeping Your Website…
Thinking about video marketing this year? That’s a smart decision. After all, three-fourths of online video viewers interact with at least one video ad each month. Even more — around 80% of users — say they can remember a specific video ad they’ve seen in the last 30 days. Video has become a very important medium for successful online marketing campaigns. Video marketing statistics show…
If you are an avid blogger who often dabbles in web design, you can confidently tell one thing: “I’m selfish”. In fact, you can say that’s true of just about all people who design websites — be that for themselves or for others. In fact, they are – you are. And here’s why: When you decide that you want to open the door on a…
Lead generation is a marketing technique you can use to grow your audience and increase your sales. There are a lot of tools and strategies you can use to set up a lead generation system in WordPress, which is what we’ll be going over in this post. Basically, it uses blogging, email marketing and many of the things you already use on your site in…
Once you start blogging, you might eventually want to make money off the endeavor. And while general advertising is favored by many, there’s also lots of money to be made in the Bitcoin market. In fact, there are several companies (commonly in the technology sector) that serve out affiliate commissions in cryptocurrencies like Bitcoin. These affiliate campaigns vary in how much money you can make,…
Long gone are the days where catchy domain names were easily bought. Domains are increasing in value, but they are frequently overlooked by business start-ups and investors. However the simple truth is, that many successful brands have premium domain names. Either they bought them as they were starting up their business online or they upgraded to premium later on. The benefits are many and range…
Knowing how to get more subscribers for your email list is a valuable skill to learn in online marketing. Gone are the days where you need to publish content using a simple “Subscribe for more updates!” email form most visitors ignore. Email marketing has matured well enough to become one of the strongest forms of marketing you can implement in your business, right next to…
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