A guide to repurposing your old content in WordPress

Want to save time and money, and meet your number one challenge in creating new content for your site at the same time? The answer is pretty simple. In fact, one word will suffice: Repurpose. In this article, we’ll tell you why repurposing content is worth your while, and how to get it done. Why repurpose your content? Repurposing your content saves time and money,…

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How to deal with ad blockers on your WordPress website

Generating an online revenue source from placing advertisements on your WordPress website can be challenging enough. This task is increasingly made more difficult due to the rapid increase in popularity of Ad Blockers. Ad blockers have been single-handedly changing how the landscape of the internet looks. This is set to continue despite the best efforts of a variety of global online industries to bring its…

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5 Rules for writing effective meta descriptions to rank well at Google

So much has changed in search engine optimization over the years. Yet the meta description tag is still important, especially for organic search traffic. Even though the meta description may no longer be a direct factor in search ranking, it’s a mistake to ignore that field in your SEO plugin settings. In this article, we’ll explain why meta descriptions are of great importance. We’ll also…

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5 Highly effective blog post types

According to Buzzsumo, 75% of articles and blog posts get fewer than 40 shares on social media networks like Facebook and Twitter; half of all content gets 8 or fewer shares. But some types of blog posts will get you more attention and a bigger audience than others, all things being roughly equal. Let’s take a closer look at five specific types of blog posts…

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9 Creative Facebook ad strategies that increase targeted traffic

Whether your Facebook ad is designed to build your email list, drive traffic to a particularly high-converting piece of content, or make a sale outright, it needs to do one thing spectacularly well: Drive the right kinds of traffic to whatever page you specify. It’s important to focus on the underlying goals and overall strategy behind any ad campaign online. Where are you sending prospects?…

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10 Ways to instantly increase your website traffic

As startup entrepreneur you can often feel like the deck is stacked against you when it comes to the digital world. You don’t have the same budget as your massive competitors, nor do you have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market? The tips below will…

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How to use PPC campaigns to drive targeted traffic to WordPress sites

Often people tend to steer clear of paid ads at first. It costs money and there are so many experts singing the praises of outbound marketing channels that it starts to feel weird thinking about spending money to drive traffic to your site. So why consider paid ads on networks such as Google, Facebook, or Bing? One word: targeting. You’re putting carefully crafted, creative, eye-catching…

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7 Ways to improve the performance of your next paid ad campaign

As you’re no doubt already aware, inbound marketing is far superior to the old, traditional, outbound modes, such as advertising … right? After all, usually the average cost per lead for outbound marketing exceeds the CPL for inbound marketing. That being the case, then why would anyone ever go to the trouble of running paid ad campaigns online, such as Google AdWords PPC, Facebook ads…

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How to choose the right domain name for your website

When you venture into blogging, choosing your website’s domain name is one of the first imperative steps in getting started. Your domain name will be your identity online – and should reflect what your website is, be it a business website, e-commerce shop or just a personal blog. You have to put a lot of thought and consideration in choosing what the ideal domain name…

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The new trends for content marketing in 2017

The new year is already well underway, but is your content marketing plan keeping up? Nothing stays always the same — especially not on the web — so it’s imperative that you keep up with the evolving trends. It’s less than a month into 2017, but we can already see the broad strokes of how this year’s trends will take shape for content marketers. Let’s…

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