Why we stop selling WordPress themes on WordPress.com

For those of you who don’t know, WordPress.com is a WordPress hosting company operated by Automattic, the company of WordPress co-founder Matt Mullenweg. WordPress.com is the entry level for many users who start building their websites with WordPress, as it doesn’t involve hosting your own website. In the past our flagship theme, MH Magazine, was available on WordPress.com as well, but we decided to stop…

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9 Creative Facebook ad strategies that increase targeted traffic

Whether your Facebook ad is designed to build your email list, drive traffic to a particularly high-converting piece of content, or make a sale outright, it needs to do one thing spectacularly well: Drive the right kinds of traffic to whatever page you specify. It’s important to focus on the underlying goals and overall strategy behind any ad campaign online. Where are you sending prospects?…

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10 Ways to instantly increase your website traffic

As startup entrepreneur you can often feel like the deck is stacked against you when it comes to the digital world. You don’t have the same budget as your massive competitors, nor do you have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market? The tips below will…

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How to use PPC campaigns to drive targeted traffic to WordPress sites

Often people tend to steer clear of paid ads at first. It costs money and there are so many experts singing the praises of outbound marketing channels that it starts to feel weird thinking about spending money to drive traffic to your site. So why consider paid ads on networks such as Google, Facebook, or Bing? One word: targeting. You’re putting carefully crafted, creative, eye-catching…

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7 Ways to improve the performance of your next paid ad campaign

As you’re no doubt already aware, inbound marketing is far superior to the old, traditional, outbound modes, such as advertising … right? After all, usually the average cost per lead for outbound marketing exceeds the CPL for inbound marketing. That being the case, then why would anyone ever go to the trouble of running paid ad campaigns online, such as Google AdWords PPC, Facebook ads…

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How to choose the right domain name for your website

When you venture into blogging, choosing your website’s domain name is one of the first imperative steps in getting started. Your domain name will be your identity online – and should reflect what your website is, be it a business website, e-commerce shop or just a personal blog. You have to put a lot of thought and consideration in choosing what the ideal domain name…

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How to measure and track user engagement on your website

Once your website is up and running, it’s essential to monitor its performance so you can properly gauge the effectiveness of your venture. This will allow you to run successful marketing campaigns and convert more visitors into buyers. A website that performs poorly and doesn’t convert hinders your business. Essentially, this means you won’t be able to successfully grab people’s attention. It’s not good if…

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11 Tips to boost your online presence and business

Nowadays, more and more businesses realize that their market and customer base has moved to the internet. As such, it’s important to have a strong online presence to be competitive. Not only will a strong online presence increase your chances of landing new clients, it also helps you establish your brand, authority and credibility. It may put you miles ahead of your competitors who don’t…

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2016 Recap: New record year in a saturated market environment

We still can remember 2015 as if it was yesterday and now another year is already over. What an incredible year 2016 has been, as we’ve seen new records in nearly every way. At the same time 2016 was the year where the market environment for WordPress themes has become more challenging and difficult, but more on that later. We’ll give you a quick recap…

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Why you might want to reconsider buying WordPress themes from huge marketplace stores

This time of year in particular, consumers are overwhelmed by people from all walks of life skipping the big chain stores for local shops and retailers. But as it turns out, the buy small movement isn’t just for books, furniture, and assorted knick-knacks. It’s also for WordPress. Except in case of WordPress themes, the big bad chain store in the analogy isn’t Walmart or Amazon…

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