In today's digital-driven world, selling digital products online can be hugely successful. It's a business that can be started by any creative person with an internet connection. Using 3rd party marketplaces to sell your creativity online can very quickly generate large amounts of interest in your products. Positioning your products in front of thousands of targeted people daily can come with immediate financial results. But this also comes at a cost and has some disadvantages.
Selling digital products on 3rd party marketplaces
Marketplaces for digital products usually take a hefty cut of your sales figures leaving you to be paid at their discretion. The 3rd party marketplace where you sell your digital goods is the first to be paid whenever you make a sale. Commission rates can vary wildly across the spectrum of marketplaces that have flooded the market in recent years.
Anywhere between 25%-75% commission rate is quite normal for a popular marketplace. Don't be in shock if you find yourself with a lower cut of the sales figures than the marketplace you're making use of. Some marketplaces will push you for exclusivity too, offering a slightly reduced commission rate in exchange for placing restrictions on where you can and can't sell your own products.
Pricing and product presentation are other factors that you're likely to lose control over by using a 3rd party marketplace. Marketplaces for digital products usually will already have a set pricing policy in place for your product to fall into, at the choosing of the marketplace.
Likewise with the product presentation of your digital products. Adhering to design rules & regulations set out by the marketplace is a requirement for your product to be even included on the marketplace in the first place. If the rules change, your product also has to change too.
Launch your own digital online store with full control
At every step of the online selling process on 3rd party marketplaces you usually will be relinquishing control over your own products. Being bound by a tight set of rules isn't an ideal situation to be in. In particular not if you have a killer product range that is in demand. Harnessing the flexibility of WordPress, and a premium-grade ecommerce WordPress theme, you can gain back control over your products by starting your own self-hosted online digital downloads store or marketplace.
Professional online store features
Take your digital downloads store to a whole new level by making use of premium ecommerce themes for WordPress. Not only do these premium ecommerce themes for selling digital downloads look fantastic on a wide-range of modern desktop browsers and mobile devices alike, but they'll provide your visitors with a tremendous user experience that can leave a lasting impression.
Premium WordPress themes to sell digital downloads often come loaded with high-end premium features as standard. This allows you to create unique and engaging ecommerce websites and online stores that are attractive and fully functional with features such as:
- Color scheme customizer
- Visual page building capabilities
- Comprehensive options panel
- Custom widgets
- Selectable layouts
- Custom sidebar generation
- Content sliders & carousels
- Google Maps integration
- 3rd party plugin integrations
- Custom page templates
- Vendor options
- Product download capabilities
- Integrated payment processors
- Responsive design
- Easy Digital Downloads
- WooCommerce
Making use of the extensive feature-list that accompany suitable premium ecommerce themes to sell digital goods can have an immediate impact on your visitors and the success of your business.
User experience and conversion is key
Ensuring your digital downloads store or marketplace for digital products is reliable across all platforms is vital if you wish to be successful. Don't be turning away customers because you don't cater for people on a specific mobile device or modern desktop browsers. Premium WordPress themes are typically fine tuned for viewing on all of today's major browsers and mobile devices, ensuring all of your visitors will have a hassle-free user experience.
Customize to suit your store's needs
Having the ability to completely customize your digital downloads website can be a huge advantage to have over your competitors. Create unique pages using an intuitive drag & drop layout builder to fine tune your website with military precision, allowing you to truly express your creativity. In the following we've collected some excellent WordPress themes to sell digital products online.
Digital Marketplace WordPress Themes
Market
Digital Marketplace Theme
Marketica
Marketplace WordPress Theme
Incubator
Startup Business WordPress Theme
Checkout
Digital Marketplace WordPress Theme
Restored
Versatile Marketplace Theme
Pyxis
Powerful WordPress Theme
Conclusion: WordPress themes to sell digital products
Offering your visitors the best possible user experience is pivotal if you are to leave a positive lasting impression. Making use of a premium WordPress theme for your digital downloads ecommerce store allows you to create super-engaging pages for your products. Create an unique online shopping experience that is specific to your brand using the integrated theme options panels and drag & drop page builders that are commonplace amongst most of the elite premium ecommerce themes.
